Who is behind Skalensprung

Marketing at ^® and ^®.
Now working for you.

*Trademarks

Alexander Freytag

CEO & Founder

Alexander Freytag giving a talk on the Coca-Cola system on stage

Coca-Cola · 2020 to 2026

Philips Sonicare electric toothbrush in its charging glass

Philips · 2018 to 2019

Your partner for client acquisition and market launch.

We win predictable new clients for B2B companies and bring product brands to market.

The numbers behind it

Owned in a corporate setting, done in his own business.

Alexander Freytag has driven marketing forward for brands such as Coca-Cola and Philips Sonicare: 6+ years at Coca-Cola, in e-commerce marketing since 2021, and, before that, brand management at Philips. He steered strategies and campaigns reaching millions of people and shared responsibility for revenue in the millions. With Skalensprung, he now brings that expertise to your business.

6⁺
years at Coca-Cola, in e-commerce marketing since 2021.: 500,000⁺
EUR budget responsibility per year for campaigns and sales initiatives.: 30M⁺
products sold per year in the e-commerce channel under his responsibility.: +240^%
e-commerce growth in three months in the Mayahuel client project.

Career & certification Coca-Cola

PHILIPS

IHK - German Chamber of Industry and Commerce

Brands shown are former professional posts or the certifying body - not an endorsement or business affiliation.

Alexander Freytag presenting the Skalensprung system in front of a screen

We build positioning, marketing and sales as one system, not as a collection of separate measures. That makes client acquisition plannable and keeps a launch from depending on luck.

Alexander Freytag · CEO & Founder, Skalensprung

Oumar Langer and Alexander Freytag laughing together into the camera

Oumar Langer · AI-Z Group

The road here

From Philips via Coca-Cola to Skalensprung.

Alexander Freytag has worked in marketing and sales since 2018: first in the Philips brand team, then for 6+ years at Coca-Cola, in e-commerce marketing since 2021, alongside his own brand and his own products.

Studies

Studies
Marketing and sales from the ground up
Bachelor's in Göttingen, master's in Denmark - with a focus on marketing, distribution and international business.
- University of Göttingen - B.Sc. Business, focus on marketing & distribution
- University of Southern Denmark - M.Sc. International Business & Marketing
- Copenhagen Business School - taken in parallel within the same master's
Philips · 2018 to 2019
Brand management for Philips Sonicare
In the brand team in Hamburg, he worked on the campaigns of a health-tech brand in the electric oral care category.
- Sonicare campaigns across TV, social media and display optimized against performance KPIs
- Managed a Facebook channel with more than 10 million followers, steering creatives through advertising agencies
- Out-of-home at Hamburg Airport and Central Station: more than 550,000 contacts a day
Case study (German)
Own brand · 2019 to 2023
HelloSleep - his own direct-to-consumer brand, without outside capital
The whole path of a product in one hand, from the manufacturer to the order in his own shop.
- Product developed with the manufacturer: material, fit, samples, sourcing
- Packaging designed, trademark filed, Shopify store with payment processing built
- Sales, logistics and customer service run personally
Case study (German)
Coca-Cola · 2020 to 2026
6+ years at Coca-Cola, in e-commerce since 2021
Started in April 2020 as a Marketing & Sales Trainee in commercial marketing, moved to e-commerce marketing in August 2021. Among other roles as Channel Development Manager, he was responsible for e-commerce in Germany. He built new sales channels, steered their campaigns and activated the sales force.
- Opened two new sales channels: delivery platforms and quick commerce (delivery in minutes), including Lieferando, Wolt, Flink and Gorillas - with a budget of EUR 500,000 a year
- Responsible for an e-commerce channel selling more than 30 million products a year
- Strategically led multichannel campaigns in five countries; campaigns reaching more than 33 million consumers in Germany
- Activated sales: sales kick-off in front of around 1,700 attendees, around 800 field sales reps, email campaign to more than 4,000 customers
Case study (German)
Certification · 2023/24
IHK-certified business coach
Structured work with entrepreneurs and founders - methodically grounded instead of improvised.
Own products
Digital products - built in-house and brought to market
What gets built for clients runs in our own business first.
- VenturaOS - business operating system, in our own use
- Kendro - our own AI-powered growth platform, in beta
Case study (German)
Since 2026
Skalensprung
This is where it all comes together: client acquisition for B2B companies and market launches for product brands, from strategy to day-to-day operations.
Your partner for B2B client acquisition and D2C product launches.

What we do for you

Two fields, one craft.

For two things: new B2B clients and a market launch that lands. Alexander Freytag has owned both in a corporate setting and done both in his own business.

Winning clients for B2B companies

We build positioning, presence, marketing and sales so that interest turns into a predictable flow of inquiries and orders.

How we win clients

Market launch for e-commerce product brands

We take your product from strategy through shop and content to launch. Demand builds before the first batch ships.

See our launch projects

Our values

What you can hold us to.

Honesty
You will hear the uncomfortable things from us too: when the bottleneck sits somewhere other than expected - or when we are not the right partner for you. That saves you months and saves us the wrong engagement.
Ownership
Ad accounts, data, and systems run in your name from day one and stay in your company - even if we one day part ways.
Transparency
In operations you can always see what is running and what it delivers - in numbers, not in pretty words.
Edge
We work with current AI models and systems we built ourselves. We test what's new in our own business first, and only what proves itself there goes into your system.