We build market leaders. More revenue, without more headcount.We build market leaders. More revenue, without more headcount.

For B2B companies whose offering is complex and sells on trust: agencies, consultancies, software providers.

What matters is not the industry but the ambition: you want to plan client acquisition instead of leaving it to chance. Our clients carry responsibility for results. That is why we commit too: to milestones agreed in writing.

We look at your client acquisition together, name the biggest bottleneck, and show what this process would look like for you.

You leave with a clear assessment - even if we don't end up working together.

We don't deliver slide decks, we build. What stands at the end is a working system, not a concept paper.

There are two paths: we run the system for you on an ongoing basis (External Growth Department).

Or we build it, train your team, and hand it over (System Handover).

The name is new, the craft is not. Alexander Freytag spent more than six years at Coca-Cola and, from 2021 in e-commerce marketing, built and ran sales channels there: a channel with more than 30 million products sold per year, and two new channels with an annual budget of EUR 500,000. Sales there meant B2B: opening new channels with platform partners such as Lieferando and Wolt, activating the field sales force, running campaigns to more than 4,000 business customers. Before that, brand management for Philips Sonicare, and alongside it his own D2C brand from product to shop.

The first client projects under Skalensprung are documented as case studies, including for B2B service firms: a Hamburg law firm (brand, website, inquiry path for twelve practice areas) and a B2B health consultancy for shift-work companies (positioning, offer, booking path). And because we cannot show 40 references yet, we commit in writing: to milestones, to going live within 60 days, and to keep working at no charge if it is not live by then.

Our work is staged in stops - from the audit through the build to operations or handover. Each stage has a fixed frame, and after each stage you decide afresh whether to continue. We discuss the investment in your free consultation - it depends on scope and starting point. In writing, before any commitment. On top of that, your only external cost is the ad budget - paid directly to the platform, it never flows through us.

Before signing, we put down what going live is measured against: the milestones up to day 60, your contribution in each phase, the ad budget, and what comes next, operations or handover.

Before that, we check whether your case holds up. If it does not, we tell you before you sign anything.

We bring the conversations to the table, you hold them. We handle the build and operations. From you we need input on your offer, ideal clients and objections, approvals within the agreed time, access to website, CRM and ad accounts, and your team for the sales conversations.

What lands on you in which phase is agreed in writing before we start. Expect focused sessions, not a second full-time job.

Alexander Freytag is personally responsible for your project, from the first conversation to going live. For specialist fields such as media buying, photography or development, we bring in specialists from our network of 30+ experts. We only take on as many builds in parallel as we can run with full attention.

Digital employees handle the recurring work: follow-up, pre-qualification, reporting and drafts. People steer channels, budgets and offers. Direct outreach only uses channels that are legally permitted for each group of contacts.

We think in ranges, not in a single date. That your system is live within 60 days is the build commitment. First signals from reactivating your existing contacts often come in weeks 4-6, depending on your base. Campaigns need ramp-up time before they carry. When first conversations turn into signed deals depends on your sales cycle - the audit works that through for your case instead of quoting a blanket number.

You do. The ad accounts run in your name, and data and systems live inside your company. The digital employees stay with you too - they are built on your company's context and keep working if we part ways. That is not just a sentiment; it is in the contract. We deliberately build in no dependency on us.

If you choose the handover, your team gets documentation, operating guides and video training, plus regular sparring sessions until it runs the system on its own.

Honestly: not for everyone. If you sell a commodity service in a pure price war, the leverage is missing. If there is no budget for advertising, the fuel is missing. If nobody on your team can or wants to hold sales conversations, the last link is missing. And if you are looking for someone to take selling off your hands entirely, we are the wrong partner - calls and closing are things we never take over.