Positioning & offerWho you win and why they buy.
We define who you win, as a decision-maker model with real buying triggers, and build the positioning, messaging and offer that land exactly there.
From practice
The Sleep Mentor
Broad sleep coaching became a sharp B2B positioning for companies with shift work.
Read the success storyWhat you get
Clarity that makes every campaign more efficient.
Without a clear ideal-client profile, no message that lands. Without a message, no demand.
Decision-maker model
A model, not a one-pager.
Built from won and lost proposals and from objections in real conversations.
Positioning
A presence that filters.
Your sales team talks to people who bring the right problem and a real buying motive.
Message
Messages per decision-maker role.
Every role in the buying process gets the message that carries its decision.
Offer
An offer with clear steps.
Tiered stages from entry to ongoing support, each with a clear next step.
What's included
Five building blocks for your foundation.
Sharpened or rebuilt depending on your starting point.
Decision-maker model
Who decides at your clients and what triggers the purchase.
Competitor and market analysis
The strongest competitors at home and abroad and how they win clients.
Positioning and core message
Sharpened until they are unmistakable.
Offer architecture and pricing logic
Tiers, entry offer and pricing logic that fit the decision-maker model.
Objection map
Answers to the doubts that actually come up in your conversations.
How we work
Three steps to the foundation.
In the client acquisition system: weeks 1-4
Your part
A two to three hour context workshop in the first week, your expert input on offer, best clients and objections, access to your website and existing material, and your approval of the positioning.
From practice
Where this has already worked.
I learned an incredible amount - definitely a good investment.
Client projectThe Sleep Mentor
Positioning sharpened and an offer ladder built.
Read the success story
Client projectMayahuel
A client acquisition strategy as the foundation for two lines of business, the shop and tastings for companies.
Read the success story
Part of your path
Frequently asked questions
Questions about positioning & offer.
Because markets and clients change while the presence often stays the same. We start with what you already know: won and lost proposals and objections from real conversations. What works gets sharpened, not reinvented.
A picture of who decides at your clients, what drives these people and what triggers the purchase. Unlike a marketing one-pager, it describes real buying triggers from your conversations.
In the client acquisition system, the foundation takes shape in weeks 1-4. From you, we need expert input on your offer, top clients and objections, plus approvals and access. Expect focused sessions, not a second full-time job.
Yes. The foundation can be booked on its own, for example when campaigns are already running but the message doesn't land. It has its full effect as part of your client acquisition system, because campaigns and sales build directly on it. We discuss the investment in your free consultation - it depends on scope and starting point.
Alexander Freytag · CEO & FounderLet's build your client acquisition system.
Not sure who you actually want to win? That is exactly where we start.
No strings attached, 45 minutes, directly with Alexander Freytag.
Not quite there yet? Explore the case studies first.