Marketing strategy & channelsPlan first, then the budget.
Before a single euro goes into reach, we clarify who buys, what triggers the purchase and which channels reach these people. With a budget frame, numbers model and milestones.
From practice
Mayahuel
A client acquisition strategy for two lines of business, the shop and tastings for companies.
Read the success storyWhat you get
Channels that fit your clients.
Whether paid reach leads or personal outreach depends on how large your circle of ideal clients is. We settle that before any budget flows.
Target circle
The channel follows the market.
Three paths we combine depending on your target decision-makers: organic visibility, paid reach and direct outreach.
Numbers
Budget frame and numbers model.
You know in advance what a channel may cost and how success is measured.
Vetted
A vetted channel mix.
Direct outreach only based on real signals, not the scattershot principle.
Ownership
Accounts in your name.
Ad accounts run in your name, and you pay the ad budget directly to the platform.
What's included
A roadmap, not a concept paper.
With a budget and a goal for every channel, before the first euro flows.
Market and competitor analysis
The strongest competitors at home and abroad and their paths to the client.
Channel plan and budget allocation
Which channels, in which order, with which budget.
Numbers model and measurement plan
How you can tell whether a channel works.
Signal-based outreach
Personally tailored contact via email and LinkedIn based on real signals, handed to your CRM.
Milestone plan
What starts when and how you recognize progress.
How we work
Three steps to the channel plan.
Your part
Your knowledge of the offer and ideal clients, access to ad accounts and CRM, and an ad budget you pay directly to the platform.
From practice
Strategy in practice.
Client projectMayahuel
Strategy for the shop and tastings, with a multi-channel setup and a scaling strategy for the B2B segment on top.
Read the success story
Career projectCoca-Cola Europacific Partners
Developed the channel strategy for the German e-commerce channel and led European multichannel campaigns strategically.
Read the project (German)
Stations of Alexander Freytag before Skalensprung. The brands shown are former employers, not clients of Skalensprung.
Part of your path
Frequently asked questions
Questions about strategy & channels.
Paid on Meta, LinkedIn, Google and TikTok, organically mainly on LinkedIn, complemented by Instagram and YouTube, plus personal outreach via email and LinkedIn based on real signals. The strategy determines which of them work for you.
As a guide, a channel can be tested reliably from around 1,500 EUR/month; the audit sets the right amount for your case. You pay the budget directly to the platform, not to us.
No. We contact people personally when there is a real reason and hand over to your CRM. Mass emailing without consent is legally delicate even between businesses and damages the trust your clients buy from you.
Yes. You get it in writing, as a plan with channels, budget frame, numbers model and milestones, concrete enough that you could implement it without us. It has its full effect when we put it straight into practice in your client acquisition system. We discuss the investment in your free consultation - it depends on scope and starting point.
Alexander Freytag · CEO & FounderLet's build your client acquisition system.
You invest in marketing, but nobody can say which channel works? Let's talk about your plan.
No strings attached, 45 minutes, directly with Alexander Freytag.
Not quite there yet? Explore the case studies first.