Performance campaignsPaid reach, steered by visible numbers.
Campaigns on Meta, LinkedIn, Google and TikTok, from first touch to a booked first meeting. You can see at any time what lands.
From the career
Philips Sonicare
Coordinated the creative optimization of the Sonicare campaigns based on performance metrics.
Read the project (German)What you get
Campaigns built along your message.
The message comes from the foundation, not from gut feeling. That is why the ads speak to the decision-makers you want to win.
Message
From the foundation.
Every ad builds on the decision-maker model and core message.
Numbers
Reporting you understand in minutes.
You see what lands without clicking through ad accounts.
Steering
Optimization based on the numbers.
Creatives, audiences and budgets are adjusted continuously.
Ownership
Your accounts, your budget.
Ad accounts in your name; the budget goes directly to the platform, not to us.
What's included
Everything a campaign needs to carry.
We steer large ad budgets with specialists from our network, such as an experienced media buyer.
Campaign structure and audiences
Built along your decision-maker model.
Ad creatives and videos
Content in series, produced with AI support.
Retargeting
Anyone who has shown interest meets you again, up to the booking.
Test campaigns
First tests with learnings before the budget grows.
Tracking and reporting
Visible numbers at all times.
How we work
Three steps from test to steering.
In the client acquisition system: weeks 5-8, campaigns live by week 8
Your part
Admin access to your ad accounts before launch, an ad budget you pay directly to the platform, and your approval of each campaign.
From practice
Campaigns from the career.
Career projectPhilips Sonicare
Coordinated the creative optimization of campaigns across TV, social media and display, plus out-of-home at the airport and main station.
Read the project (German)
Career projectCoca-Cola Europacific Partners
Led European multichannel campaigns strategically, steered by sales, marketing and distribution metrics.
Read the project (German)
Stations of Alexander Freytag before Skalensprung. The brands shown are former employers, not clients of Skalensprung.
Part of your path
Frequently asked questions
Questions about performance campaigns.
You pay the ad budget directly to the platform, not to us. The ad accounts run in your name, and you keep full control over them.
As a guide, a channel can be tested reliably from around 1,500 EUR/month. The audit sets the right amount for your case.
Campaigns need time to ramp up before they work. When first meetings turn into deals depends on your sales cycle; we calculate that for your case instead of naming a blanket number.
Yes. Campaigns have their full effect in the client acquisition system: with a message from the foundation and a funnel that turns interest into a meeting. We discuss the investment in your free consultation - it depends on scope and starting point.
Alexander Freytag · CEO & FounderLet's build your client acquisition system.
Your ads are running, but nobody can say what they bring? Let's talk about your campaigns.
No strings attached, 45 minutes, directly with Alexander Freytag.
Not quite there yet? Explore the case studies first.