Logo & corporate designA presence people recognize you by.
Logo, color scheme and imagery from one mold, derived from your positioning. So your website, social profiles and ads look like the same company.
From practice
PJM Partner
Two law firms become one brand, with a logo, its own imagery and a shared website.
Read the success story (German)What you get
A presence that builds trust and pre-qualifies.
For us, design is part of the path to the client, not an end in itself.
Derivation
Derived from your positioning.
Shape, color and image follow what you stand for.
Drafts
Logo in variants, agreed together.
You see several directions and decide with us.
Origin
Imagery with its own origin.
For PJM Partner, it is the staircase of their own building, photographed and drawn.
Application
Ready for your channels.
Website, social profiles and ads in the same presence.
What's included
What a brand needs day to day, without ballast.
From the first draft to the places where clients see you first.
Logo and word mark.
Drafts in variants through to the final file.
Color scheme.
Colors that make every application fit together; for PJM Partner, navy, orange and white.
Imagery.
A motif people recognize you by. More under imagery & photo shoots.
Application on website and social profiles.
The new presence arrives where clients see you first.
Packaging design.Career
From first draft to print-ready file, shown with the career project HelloSleep.
How we work
Three steps to the brand.
In the client acquisition system: weeks 1-4
Your part
Your view of what you stand for, access to your existing logo and material, your feedback on the drafts, and your approval of the identity.
From practice
Brands built to win clients.
Client projectPJM Partner
One brand for the merged law firm, with logo, imagery and website.
Read the success story (German)
Career projectHelloSleep
Logo, bear motif and slogan self-designed, word mark registered.
Read the project (German)
Projects of Alexander Freytag before Skalensprung: his own brands and products, not clients of Skalensprung.
Part of your path
Frequently asked questions
What to know before a new presence.
We clarify that at the start. Sometimes the existing logo works and only rules for colors, images and application are missing. Sometimes a new brand is needed, for example after a merger.
You get drafts in several variants and decide on the direction together with us. In partnerships, we align with all decision-makers.
Yes. A new presence can be commissioned on its own. It is strongest as part of your client acquisition system: then website, campaigns and sales carry the same presence, and it builds trust before the first conversation begins.
We discuss the investment in your free consultation - it depends on scope and starting point.
Alexander Freytag · CEO & FounderLet's build your client acquisition system.
Your company has changed, but your presence hasn't? Let's talk about brand, website and the path to new clients.
No strings attached, 45 minutes, directly with Alexander Freytag.
Not quite there yet? Explore the case studies first.